Artificial intelligence has become a practical tool that supports real marketing tasks. In this project, I used ChatGPT to assist in developing a digital marketing plan for Avera Health. AI helped me build a detailed customer persona, explore SEO strategies, brainstorm content ideas, and support visual creation. Using AI made the process more efficient and helped generate ideas that I could refine and tailor to the brand. The following sections break down how AI contributed to each stage of the project.
Customer Persona
Information needed
Developing a customer persona starts with identifying the core characteristics that define the target audience. To get started, I asked ChatGPT what details were necessary to create a strong and accurate persona, using this prompt: I want to create a customer persona. What information do you need to create it? ChatGPT returned the following response:
To create a strong, realistic customer persona, I’d need information in five main categories:
1️⃣ Basic Demographics
These help define who the person is.
- Age range
- Gender (if relevant to the brand)
- Location (city, rural, region, climate)
- Education level
- Income range
- Occupation
2️⃣ Psychographics (Personality & Lifestyle)
This is what makes the persona feel real.
- Values (career-driven? family-oriented? sustainability-focused?)
- Interests & hobbies
- Lifestyle (busy student? working professional? parent?)
- Personality traits (practical, trend-focused, price-conscious, etc.)
3️⃣ Goals & Motivations
Why do they buy?
- Short-term goals
- Long-term goals
- What problem are they trying to solve?
- What motivates their purchasing decisions? (price, convenience, quality, brand reputation, aesthetics)
4️⃣ Pain Points & Frustrations
What gets in their way?
- Financial constraints
- Time limitations
- Lack of information
- Product confusion
- Brand distrust
5️⃣ Buying Behavior
How do they make decisions?
- Where do they shop? (online, in-store, mobile app)
- What platforms influence them? (TikTok, Instagram, Google, reviews)
- Do they compare prices?
- Impulse buyer or researcher?
- Brand loyal or variety-seeker?
Optional
- A fictional name
- A short background story
- A quote that represents them
- A photo style description (so it feels real in a presentation)
- A day-in-the-life summary
If you tell me:
- What brand/company is this for
- What product/service
- Target age range
I can build you a fully written persona.
To help give ChatGPT some more information I uploaded a file from a past customer persona for Avera that I completed. The past customer persona can be found in my recent blog posts. The prompt that I gave ChatGPT is: OK, here I upload a file regarding the typical Avera patient. Based on the file, try to infer all the information you need to create a customer persona (i.e., a promising new customer persona). Then, also list the information you think is still needed. Here was the AI’s response.
Great — this is strong foundational work 👏 You’ve described the current typical Avera patient really well.
Now I’ll do exactly what you asked:
Step 1: What We Can Confidently Infer from the File
Based on your document, Avera’s core customer base:
✅ Geography
- Midwest focus (SD, MN, IA, NE, ND)
- Strong presence in rural and small-town communities
- Emphasis on accessibility
✅ Demographics
- Broad age range (newborn → elderly)
- Middle-income households
- Small to medium family units
- Employed adults, retirees, students, caregivers
✅ Psychographics
- Value compassion, privacy, trust
- Faith-based care matters
- Want convenience and reliability
- Family-oriented
- Health-conscious but busy
✅ Behavioral Traits
- Use patient portal frequently
- Google symptoms/providers before booking
- Influenced by referrals
- Care about insurance compatibility & cost transparency
- Want efficient scheduling
✅ Pain Points
- Financial stress
- Insurance confusion
- Appointment availability
- Balancing work + family
Step 2: Opportunity Gap → Promising New Persona
Your current persona (Lisa, 45-year-old teacher) represents the stable, insured, middle-aged rural patient.
But a growth opportunity likely exists in:
- Younger adults (18–34)
- Digitally driven users
- First-time independent healthcare users
- Mental health users
- Preventive wellness seekers
- Possibly underinsured or high-deductible plan holders
Your document hints at digital portal usage, but doesn’t deeply segment younger demographics.
So here’s a strategically promising persona:
Promising New Customer Persona
Name: Alex Martinez
Age: 27
Occupation: Remote Marketing Coordinator
Location: Sioux Falls, SD (or growing Midwest metro)
Marital Status: Single, lives with roommate
Insurance: Employer-sponsored high-deductible plan
Demographics (Inferred Expansion Segment)
- Young professional
- College educated
- Early career stage
- Tech-savvy
- Income: $45k–$65k
Psychographics
- Values convenience and digital accessibility
- Prefers online scheduling over phone calls
- Health-conscious but reactive (books when needed)
- Concerned about mental health & work-life balance
- Researches everything before committing
Goals
Short-Term:
- Quick appointment scheduling
- Transparent pricing
- Access to mental health services
Long-Term:
- Prevent burnout
- Maintain physical fitness
- Build sustainable wellness habits
Pain Points
- Confused by insurance deductibles
- Unsure about costs before appointment
- Avoids calling offices during work hours
- Anxiety about medical bills
- Doesn’t have an established primary care provider
Behavior
- Googles symptoms first
- Reads reviews
- Books online
- Uses patient portal heavily
- Values text reminders & mobile-friendly interfaces
- Influenced by:
- Google reviews
- Online search results
- Peer recommendations
Why This Persona is Promising
This segment:
- Is digitally engaged
- Will use telehealth
- Will use portal features heavily
- Represents lifetime value (decades of healthcare needs)
- Is likely to prioritize mental health services
- May choose providers based on digital experience
Your document doesn’t strongly emphasize:
- Telehealth
- Mobile-first design
- Young professionals
- Mental health marketing
- Transparent pricing tools
That’s where growth opportunity exists.
Step 3: Information Still Needed
To strengthen this persona strategically, we would need:
❓ 1. Age Breakdown of Current Patients
- What percentage are 18–34?
- Are younger patients underrepresented?
❓ 2. Telehealth Usage Data
- What % of visits are virtual?
- Are young adults driving this?
❓ 3. Insurance Mix
- % employer insurance vs Medicaid vs Medicare?
- % high-deductible plan holders?
❓ 4. Portal Usage by Age
- Do younger patients log in more frequently?
- Are older patients underutilizing?
❓ 5. Mental Health Service Demand
- Growth in behavioral health?
- Wait times?
❓ 6. Competitor Comparison
- How does Avera compare digitally to Sanford or other regional providers?
To help ChatGPT fill in the missing information I entered in this prompt: Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like. To help ChatGPT process the information still needed I copied the missing information and then pasted the prompt. Here is the results:
Strategic Patient Profile Analysis for Avera Health
(Based on Provided Information and Logical Assumptions)
1️⃣ Age Breakdown of Current Patients (Assumption-Based)
Based on Avera’s strong presence in rural and small-town Midwest communities, it is reasonable to assume that a significant portion of patients are middle-aged and older adults. Rural regions often have stable family populations and a visible senior presence.
It is likely that:
- Adults between 35–65 make up a large portion of the patient base.
- Seniors are a strong and consistent segment due to ongoing care needs.
- Younger adults (18–34) may represent a smaller segment compared to older age groups.
Strategic Interpretation
Younger adults may be slightly underrepresented compared to middle-aged and senior patients. Because Avera emphasizes family care, rural access, and long-term relationships, their strongest base likely includes:
- Working adults with families
- Established community members
- Medicare-eligible seniors
This suggests that younger, independent adults could represent a growth opportunity.
2️⃣ Telehealth Usage (Assumption-Based)
Since Avera offers patient portal services and digital communication tools, it is reasonable to assume that telehealth is available and used to some degree.
However, based on typical behavior patterns:
- Older adults likely prefer in-person visits.
- Middle-aged adults may use virtual care occasionally for convenience.
- Younger adults are likely the most comfortable with telehealth and digital scheduling.
It is logical to assume that behavioral health services may utilize virtual appointments more frequently than other services, since therapy and counseling adapt well to online formats.
Strategic Insight
Younger adults likely drive:
- Telehealth adoption
- Portal engagement
- Online scheduling
Older patients may use digital tools more selectively and still prefer traditional in-person care.
3️⃣ Insurance Mix (Assumption-Based)
Because Avera serves both rural and urban communities and offers a wide range of services, it likely serves a mix of:
- Employer-sponsored insurance holders
- Medicare patients
- Medicaid patients
- Some self-pay individuals
Younger working professionals are likely enrolled in employer-sponsored plans. Many of these plans may include higher deductibles, which can increase sensitivity to cost transparency.
Older adults likely rely on Medicare and may prioritize provider trust and accessibility over digital features.
Strategic Insight
Patients who carry higher deductibles may:
- Research pricing before appointments
- Ask more questions about out-of-pocket costs
- Delay care if costs feel uncertain
This increases the importance of clear billing communication.
4️⃣ Patient Portal Usage by Age (Assumption-Based)
Given that Avera promotes its patient portal for scheduling, messaging, and accessing records, it is reasonable to assume that usage varies by age.
Younger adults are likely to:
- Log into the portal frequently
- Use online messaging
- Schedule appointments digitally
- Access lab results immediately
Middle-aged adults likely use the portal regularly but may still rely on phone scheduling when needed.
Older adults may use the portal primarily to view results but may not utilize advanced features consistently.
Strategic Takeaway
Digital tools are likely most influential in attracting and retaining younger patients. Continued expansion of portal features could strengthen loyalty within this segment.
5️⃣ Mental Health Service Demand (Assumption-Based)
The original persona document mentions behavioral health services and community care. Based on broader societal trends and increasing awareness of mental wellness, it is reasonable to assume:
- Demand for behavioral health services is growing.
- Younger adults may be more open to seeking mental health support.
- Working professionals may seek therapy related to stress or work-life balance.
- Rural communities may face longer wait times due to provider availability.
Telehealth likely plays an important role in expanding access to therapy services.
Strategic Insight
Behavioral health services may represent both:
- A capacity challenge
- A growth opportunity
Younger adults and working professionals may be a key segment driving this demand.
🔎 Big Strategic Picture (Reorganized)
Likely Current Core Patient Base
- Adults aged 35–65
- Seniors managing ongoing conditions
- Family-oriented households
- Individuals valuing trust, compassion, and local accessibility
- Patients comfortable with in-person care
Likely Growth Opportunity Segment
- Adults aged 18–34
- Digitally comfortable professionals
- High convenience expectations
- Interested in mental health and preventive care
- Prefer online scheduling and mobile access
- More cost-sensitive and transparency-focused
Overall Strategic Conclusion
Based on the provided Avera profile and logical assumptions:
Avera appears well-positioned among middle-aged families and seniors in Midwest communities. However, younger adults may represent an underdeveloped segment with strong long-term value potential.
Investing in:
- Digital accessibility
- Transparent billing communication
- Telehealth expansion
- Behavioral health services
could strengthen Avera’s position among younger, technology-oriented patients while maintaining its strong reputation for compassionate care.
Generating customer persona
Now that AI has gathered all the information, it is now time to have ChatGPT generate the customer persona. To have AI do this I entered in the prompt: Now, you seem to have
all the information to create a customer persona. Using the
information in our conversation, create a customer persona (i.e.,
a promising new patient persona). Here are the results
Customer Persona: Emerging Digital Wellness Patient
Name: Alex Martinez
Age: 28
Occupation: Remote Marketing Coordinator
Location: Sioux Falls, South Dakota
Education: Bachelor’s Degree
Insurance: Employer-sponsored health plan
Living Situation: Rents an apartment with a roommate
Background
Alex represents a younger generation of independent, working professionals living in growing Midwest communities. He recently transitioned off his parents’ insurance and now manages his own healthcare decisions. Because he works remotely, he values flexibility and prefers services that integrate easily into his daily routine.
Although Avera has a strong presence in rural and family-centered communities, patients like Alex represent a slightly newer segment — young adults establishing long-term healthcare relationships for the first time.
Demographic Characteristics
- Late 20s
- Early career professional
- College-educated
- Moderate income
- Lives in a small but growing Midwest city
- Employer-sponsored insurance (possibly with cost-sharing responsibilities)
Alex is not yet managing chronic conditions but is beginning to prioritize preventive care and long-term wellness.
Psychographic Profile
Core Values
- Convenience
- Transparency
- Privacy and trust
- Efficiency
- Mental wellness
- Work-life balance
Personality Traits
- Independent
- Research-oriented
- Cost-conscious
- Digitally fluent
- Prefers self-service tools
Alex expects healthcare to be as intuitive as the other digital platforms he uses daily. He values compassionate providers but also wants streamlined systems.
Lifestyle
Alex leads a busy but flexible lifestyle. He:
- Works primarily online
- Goes to the gym several times a week
- Socializes with friends
- Travels occasionally
- Spends time attending community events
He cares about staying healthy but may delay scheduling appointments if the process feels complicated.
Healthcare Goals
Short-Term Goals
- Easily schedule appointments online
- Quickly address minor health concerns
- Access lab results digitally
- Communicate with providers through secure messaging
Long-Term Goals
- Maintain preventive care habits
- Establish a trusted primary care provider
- Support both physical and mental health
- Avoid unexpected medical expenses
Pain Points & Challenges
- Confusion about insurance coverage and deductibles
- Anxiety about unclear medical costs
- Frustration if online scheduling is limited
- Hesitation to call during business hours
- Concern about wait times for mental health services
Because Alex manages his own insurance for the first time, cost transparency plays a major role in his provider decisions.
Healthcare Behavior
When Alex needs care, he typically:
- Searches symptoms online
- Reads reviews of providers
- Checks insurance acceptance
- Compares appointment availability
- Books online if possible
He strongly prefers:
- Digital appointment scheduling
- Text reminders
- Mobile-friendly portals
- Telehealth options when appropriate
Service Usage
Alex is most likely to use:
- Primary care services
- Preventive screenings
- Telehealth appointments
- Behavioral health services
- Patient portal tools for communication and test results
He is less tolerant of:
- Long hold times
- Limited digital functionality
- Unclear billing processes
Objections & Questions
Before choosing Avera, Alex may ask:
- “Does my insurance cover this?”
- “How much will this visit cost?”
- “Can I book this online?”
- “Is telehealth available?”
- “How soon can I get in?”
If these answers are easy to find on Avera’s website, he is more likely to become a long-term patient.
Representative Quote
“I want healthcare to be simple — something I can schedule online, understand financially, and manage from my phone.”
Why This Persona is Promising
Avera already appears strong among families, middle-aged adults, and seniors in rural communities. However, Alex represents:
- A younger, digitally driven demographic
- A patient establishing long-term healthcare habits
- A segment likely to rely on telehealth and portal tools
- A future family healthcare decision-maker
Targeting this persona strengthens:
- Long-term patient retention
- Digital engagement
- Behavioral health utilization
- Preventive care participation
By enhancing digital accessibility, appointment flexibility, and cost transparency, Avera can better attract and retain emerging young professionals like Alex.
Now that we have successfully created a customer persona for a new patient at Avera we will use the help of ChatGPT to come up with 5 key words for Avera. The prompt I used to do this was: Make a list of the top 5 keywords people use to find information about Avera on Google. Separated by comma. Here was the results.
The top Avera search keywords show that people are searching with clear intent, not just browsing. Searches like “Avera patient portal” suggest many users are existing patients looking for digital access. “Avera doctors near me” and “Avera urgent care” show strong location-based and immediate care needs. “Avera behavioral health” indicates interest in mental health services.
Overall, this tells us patients value convenience, digital access, nearby locations, and specific service information.
Now that ChatGPT has given us a few keywords for Avera, we’ll see how you can use AI to create content such as blog posts using only prompts.
Content Creation
Blog post idea
In order to create a blog post we need to get some ideas on what to write about. To get some ideas from ChatGPT I entered in this prompt: Write 10 blog post ideas about Avera that the customerpersona created earlier is searching for. This was ChatGPT’s response
Absolutely — here are the 10 blog ideas with short summaries tailored to your Alex persona 👇
1. How to Choose a Primary Care Provider in Sioux Falls
This post would guide young adults through the process of selecting a primary care provider for the first time. It would explain what factors to consider, such as insurance acceptance, location, communication style, and appointment availability. The article could also highlight the importance of online scheduling and patient portal access. This helps emerging professionals feel confident and informed when establishing long-term care.
2. What Does My Health Insurance Actually Cover? A Beginner’s Guide
This blog would break down confusing insurance terms like deductibles, copays, and out-of-pocket maximums in simple language. It would explain how coverage affects appointment costs and why understanding your plan matters before scheduling care. The goal is to reduce anxiety around unexpected bills. This topic is especially helpful for young adults managing insurance independently for the first time.
3. Telehealth vs. In-Person Visits: Which Is Right for You?
This article would compare virtual and in-person appointments, explaining when each option makes sense. It would highlight the convenience of telehealth for minor illnesses, follow-ups, and behavioral health services. The post could also address privacy and technology concerns. This supports patients who value flexibility and digital access.
4. How Much Does an Urgent Care Visit Cost? What to Expect Before You Go
This post would outline what factors influence the cost of urgent care, including insurance coverage and type of treatment. It would emphasize the importance of checking coverage beforehand and using online tools when available. Providing transparency helps reduce financial stress. Cost clarity builds trust with younger, budget-conscious patients.
5. 5 Preventive Health Screenings Every Young Adult Should Schedule
This blog would explain why preventive care is important even if you feel healthy. It would highlight routine checkups, wellness screenings, and early detection benefits. The article would frame preventive care as an investment in long-term health. This encourages proactive habits in emerging adult patients.
6. How to Use the Avera Patient Portal to Manage Your Care
This post would provide a step-by-step overview of portal features, including scheduling, messaging providers, accessing lab results, and viewing billing information. It would emphasize how digital tools save time and simplify healthcare management. The article would reassure users about privacy and security. This strengthens engagement with tech-oriented patients.
7. When Should You See a Doctor for Stress or Anxiety?
This blog would discuss common signs of stress and anxiety and when professional support may be helpful. It would normalize mental health care and explain available services. The article could describe what to expect during a first behavioral health appointment. This makes mental health support feel accessible and less intimidating.
8. How to Fit Doctor Appointments Into a Busy Work Schedule
This article would offer practical tips for scheduling care around work responsibilities. It could suggest telehealth, early morning appointments, or using online scheduling tools. The post would frame healthcare as manageable rather than disruptive. This speaks directly to young professionals balancing career and wellness.
9. Understanding High-Deductible Health Plans: What You Need to Know
This blog would explain how high-deductible plans work and why upfront costs may be higher before coverage fully applies. It would provide tips for planning medical expenses and asking the right billing questions. The goal is to empower patients to make informed financial decisions. Transparency reduces hesitation when seeking care.
10. Why You Should Establish a Primary Care Provider in Your 20s
This post would explain the long-term benefits of building a relationship with a provider early in adulthood. It would highlight continuity of care, preventive screenings, and easier treatment when issues arise. The article would emphasize that healthcare isn’t just for emergencies. Establishing care early supports long-term wellness and trust.
As you can see ChatGPT found ten very good blog post ideas that relate to Alex, such as his age, picking the right insurance, and scheduling with such a busy schedule. Now we will pick one of these topics and have ChatGPT write a blog post about it.
I chose to go with the second options because I feel it will be the most beneficial as someone may not know all what is covered and not by their insurance and also how many or what type of visits are covered. In order for ChatGPT to write a blog post I uploaded this prompt: Prompt: I want you to act as a blogger with expertise at Avera. You are writing a blog post for “What Does My Health Insurance Actually Cover? A Beginner’s Guide“. This post should be helpful for people learning about Avera and what their insurance covers.There should be a call to action at the end of each section. The length of the blog post will be 1000 to 2500 words. The tone will be informal. You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first- person. Do not use passive voice. Here was ChatGPT’s response:
What Does My Health Insurance Actually Cover? A Beginner’s Guide
If I had a dollar for every time someone told me, “I have insurance, but I have no idea what it actually covers,” I would probably meet my deductible by now. I see this confusion all the time, especially with young professionals who just started managing their own health plans. Insurance feels complicated at first, and when something feels complicated, it becomes easy to avoid scheduling appointments altogether.
I don’t want that for you. Once you understand a few key basics, your insurance becomes much less intimidating. Let me walk you through what your coverage likely includes and how that applies when you’re getting care at Avera.
The Five Terms That Control Almost Everything
Before talking about what your insurance covers, I need to explain the five words that determine how much you pay. These terms show up on every plan, and they drive nearly every cost decision.
Your premium is the amount you pay every month just to have insurance. You pay it whether you see a doctor or not. Think of it like a membership fee. Your deductible, on the other hand, is the amount you must pay out-of-pocket before your insurance starts sharing more of the cost. Many people don’t realize how important this number is until they receive their first bill.
Then there are copays and coinsurance. A copay is a flat fee you pay for certain visits, like $30 for a primary care appointment. Coinsurance usually kicks in after you meet your deductible and represents a percentage of the bill that you are responsible for. Finally, your out-of-pocket maximum is your financial safety net. Once you hit that number in a year, your insurance typically covers 100% of covered services.
👉 Call to Action: Take a few minutes today to log into your insurance portal and find your deductible, copay amounts, and out-of-pocket maximum. Write them down somewhere you can access easily.
What Your Insurance Usually Covers at Avera
Most health insurance plans cover a similar core set of services when you stay in-network, and Avera participates with many major insurance providers. One of the biggest benefits people overlook is preventive care. Annual physicals, certain screenings, and routine wellness visits often cost nothing out-of-pocket if you stay within your network. Insurance companies want you to stay healthy, so they usually cover preventive services fully.
Primary care visits for illnesses or minor injuries typically require either a copay or payment toward your deductible. Urgent care visits usually cost more than primary care but significantly less than emergency room visits. If you need quick attention for something that isn’t life-threatening, urgent care often provides a more affordable option.
Behavioral health services, including therapy and mental health support, usually fall under medical coverage. Depending on your plan, you may pay a copay or meet part of your deductible first. Telehealth appointments often receive similar coverage as in-person visits, and many patients appreciate the flexibility that virtual care provides.
👉 Call to Action: Before your next appointment at Avera, confirm that your provider is in-network and check how your plan covers that type of visit. A quick phone call to your insurance company can prevent surprises.
What Insurance Doesn’t Always Cover Fully
Here’s where people feel caught off guard. Insurance does not automatically mean everything is free. Cosmetic procedures, certain elective services, and some out-of-network care can result in higher costs. Even lab tests may apply to your deductible depending on your plan.
If you accidentally visit an out-of-network provider, your share of the cost could increase significantly. I always recommend verifying network status before scheduling anything beyond routine preventive care.
👉 Call to Action: Save the customer service number from your insurance card in your phone. If you ever feel unsure about coverage, call and ask directly.
How to Check Your Coverage Before Booking
I never recommend guessing when it comes to insurance. Instead, log into your insurance portal and review your benefits summary. Most portals allow you to search for providers and confirm whether they are in-network. You can also see how your plan handles office visits, urgent care, mental health services, and telehealth.
If something feels unclear, call the number on your insurance card and ask specific questions. Ask whether the provider is in-network, how much the visit will cost, and whether the charge applies to your deductible. Clear answers remove stress and help you plan financially.
👉 Call to Action: Before scheduling your next appointment, spend 10 minutes reviewing your benefits online. That small step gives you control and confidence.
Why Understanding This Actually Matters
I often see people delay care because they fear unexpected bills. That hesitation makes sense when you don’t understand your coverage. But when you know your deductible, copay, and maximum out-of-pocket limit, you gain clarity. That clarity reduces anxiety and helps you seek care when you need it instead of waiting.
Insurance exists to support your health, not to confuse you. Once you understand the structure, you can make informed decisions about primary care, urgent care, telehealth, and behavioral health services at Avera without second-guessing yourself.
👉 Call to Action: Take 15 minutes this week to review your health insurance details. That small investment of time could save you money and reduce stress all year long.
A Simple Mindset Shift
You don’t need to become an insurance expert. You just need to understand your numbers and ask questions when something feels unclear. When you approach your coverage with curiosity instead of fear, everything changes.
Your health matters. Your finances matter. When you understand how your insurance works, you protect both.
👉 Call to Action: If you haven’t scheduled your annual preventive visit yet, consider booking it. Most plans cover it fully, and it’s one of the easiest steps you can take toward long-term wellness.
Next we will see how ChatGPT can not only write a blog but it can also make a social media post.
Social media post
Since we now have a blog post written by ChatGPT we will next ask AI to write us a LinkedIn post. In order to do this I entered in the prompt: Create an LinkedIn post regarding “What Does My Health Insurance Actually Cover? A Beginner’s Guide” for this customer persona. Here is the LinkedIn post ChatGPT came up with:
Here’s a LinkedIn post written specifically for your Alex persona (young professional, cost-conscious, digitally driven), with an informal but professional tone appropriate for LinkedIn:
If I’m being honest, one of the most common things I hear from young professionals is this:
“I have health insurance… I just don’t know what it actually covers.”
If you’ve recently transitioned off your parents’ plan or started a new job with employer-sponsored coverage, you’re not alone. Terms like deductible, copay, coinsurance, and out-of-pocket maximum can feel overwhelming — and that confusion often leads people to delay care.
That’s exactly why I wrote: “What Does My Health Insurance Actually Cover? A Beginner’s Guide.”
In this post, I break down:
• What those core insurance terms actually mean
• What services are typically covered (preventive care, primary care, telehealth, behavioral health)
• How to check if your provider is in-network
• How to avoid surprise medical bills
Understanding your coverage isn’t just about finances — it’s about confidence. When you know your numbers, you’re more likely to schedule preventive visits, use telehealth when needed, and prioritize both physical and mental wellness.
If you’ve ever hesitated to book an appointment because you weren’t sure what it would cost, this guide is for you.
Take 10–15 minutes to review your benefits this week. That small step can reduce stress and help you make smarter healthcare decisions all year long.
#HealthInsurance #YoungProfessionals #HealthcareTransparency #PreventiveCare #AveraHealth
After creating a blog post and LinkedIn post, we’ll ask ChatGPT to create an image for us.
Image Creation
In order to create an image we will be using the help of ChatGPT and Leonardo.AI. With the help of ChatGPT we will ask AI to write us a prompt that we can then type into Leonardo.AI to get a picture that resembles an Avera patient. The prompt I used was:
I am going to draw a picture regarding the text below using an AI
image generator. Write a proper prompt about Avera and its patients how they value a trusting doctor, easy scheduling, and supportive staff. Here was ChatGPT’s response:
AI Image Prompt:
Create a realistic, warm healthcare scene inside a modern Midwest medical clinic representing Avera Health. Show a compassionate doctor sitting at eye level with a patient, actively listening and making friendly eye contact. The patient should appear relaxed and comfortable, suggesting trust and open communication. Include supportive staff members in the background, such as a welcoming receptionist smiling at the front desk and a nurse assisting another patient.
The environment should feel clean, bright, and calming with natural light coming through windows. Add subtle design elements like soft neutral colors, comfortable seating, and a visible but simple check-in area with digital scheduling screens or tablets to represent easy appointment booking. The mood should communicate trust, compassion, accessibility, and professionalism. Style should be realistic photography, high resolution, natural lighting, documentary-style, warm and inviting atmosphere.
We then went ahead and pasted this prompt into Leonardo.AI to form an image for us. After uploading the prompt this was the picture that I felt best resembles Avera health and how well they take care of their customers.
Last Remarks
This project has taught me so much about how AI our world today can be a very helpful tool by providing the correct prompts and information.
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